PitchBook brand ads

In 2024, I led copy development as part of the working team tasked with creating a series of ads to build up brand recognition in global financial hubs. The ask was for clever simplicity while still projecting PitchBook’s signature sophistication.

An extension of an earlier ad concept I helped refine, our “No this. No that.” articulates that investing without PitchBook is a futile effort—just like trying to get work done without Wi-Fi or ideating in the absense of that all-important creative spark.

In the images below, the final ads can be seen in situ at transit stations in London and New York City, as well as in a Barron’s print ad. 🗽

Additional concepting transportation hubs 🚇

As part of this project, the working team also explored how we might draw attention at major transportation centers, including airports in the US and tube stations in London. Though these ad designs haven’t been installed in the wild (at least not yet!), they’re pretty neat, so I wanted to share them here.